At this moment, Free is either Free, or Full Price — take your pick (a short post)
You’ve heard the controversy about the new book by Chris Anderson (author of The Long Tail), Free: The Future of a Radical Price. A lot of people have weighed in. (See my earlier post). Add to the list of critics Dallas Mavericks owner Mark Cuban He blogged about it here and here and a few references in a couple of other follow-up posts. At this moment (early morning, July 23, 2009), Free is # 183 on Amazon.com’s best seller list, and # 74 in non-fiction. Very healthy numbers on Amazon.
But here’s the curiosity. Amazon is selling Free at full price (at this moment). I don’t remember the last time I saw a business book on Amazon going for full price with no discount. But you can get Free for free as an audio book on iTunes (which I have done), read by Chris Anderson himself. And Anderson is offering Free for free in Google books and offered it free on the Kindle (for a limited time). (check out his web site for details).
What an intriguing approach…
