The Upstarts by Brad Stone Promises Much
Depending upon how it fares on the best-seller lists that we monitor, one book you may see us 
present at an upcoming First Friday Book Synopsis was just released today (1/31/17). I only write about it here because of the great potential that it has. In fact, within just hours, it has already climbed to # 1 in three categories on Amazon.com, and is sitting at # 302 in total book sales. And, it was just released today!
Authored by Brad Stone, the book is entitled The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World (Little, Brown & Company).
Here is how Adrian Liang, of the Amazon Book Review, summarized the book: “Brad Stone has a gift for unwrapping the mythology around a company’s origins and making its actual origins—and growth and flubs and pivot points—far more fascinating than the mythology ever could be. In The Upstarts, Stone tackles the genesis of Airbnb and Uber, two companies that have woven themselves into the daily lives of people around the globe in less than ten years. Too many books spotlight a company’s wise decisions and business victories, making success seem almost inevitable. In contrast, Stone gives Uber’s and Airbnb’s mistakes as much room on the page as its scrappy triumphs, allowing a far more complex story to build. Interwoven among the highlights and lowlights are innovation incubators, dirty tricks, desperation among VC investors to not miss the Next Big Thing, competitors’ bright ideas, and the strikingly different personalities of the two companies’ young leaders. But this is a book without an ending, because Airbnb and Uber are still evolving, making their long-term effect on their industries hard to predict. Timely, clear-eyed, and crisply written, The Upstarts is a must for readers seeking insight into how ideas and eventually businesses can succeed or fail in a technology-rich landscape.”
The Upstarts was also reviewed in the Wall Street Journal (1/31/17, p. A13) by Alex Tabarrok. He calls the book “a fun, briskly told narrative….[that] is not the end of the story, but an excellent history of the beginning.”
Do you know who Brad Stone is? His own website (brad-stone.com) says this, of which I have edited liberally: In 2013, he published The Everything Store: Jeff Bezos and the Age of Amazon. He is a senior executive editor at Bloomberg News, and hosts a weekly podcast entitled ‘Decripted.’ He also wrote a non-fiction book, Gearheads: The Turbulent Rise of Robotic Sports. He graduated from Columbia University in 1993.
Please continue to watch our website as we make our monthly selections for the First Friday Book Synopsis. If my prediction is true, and as the book grows stronger, the chances of our presenting it will dramatically increase.
