Tag Archives: Campbell Soup
From Soup to Nuts? Maybe Not Even From Soup!
On Friday, August 5, at our First Friday Book Synopsis, I will present a book entitled Touchpoints: Creating Powerful Leadership Connections in the Smallest of Moments (2011, San Francisco: Jossey-Bass). The book is part of the Warren Bennis series.
This book is co-authored by Douglas Conant, who is the retiring President and CEO of Campbell Soup, and Mette Norgaard, who is a strategic leadership consultant.
The new CEO of Campbell Soup is Denise Morrison. She starts her new job on Monday, August 1. You can read about her at this link from the June 27 issue of Bloomberg Business Week:
http://www.businessweek.com/magazine/content/11_27/b4235060614059_page_2.htm
As you will read in that article, the task she faces is formidable. Not only is soup consumption down, but her own company sales have been down and no better than flat. Nothing the company has done seems to satisfy consumers.
I don’t drink soup in the summer. It doesn’t sound good to me.
And, I don’t like soups that remove the sodium. As you read in this article, Campbell tried that, and it violated the taste expectations of its consumers.
Let’s watch the developments here. What will she do?
What do you think? Let’s talk about it really soon!
